Q: What is Norman about frozen Normandy vegetables? Do they actually come from Normandy? Are they typical of the veggies grown there?
A: As far as we can tell, the veggies in the various brands of “Normandy” frozen vegetables don’t necessarily come from Normandy. In fact, some of the vegetables often found in the mix aren’t even among the major crops grown in the French region. We suspect that “Normandy” is simply used here to Frenchify a prosaic side dish.
The earliest written use we’ve seen of “Normandy” to describe mixed vegetables is from an announcement in the Bangor Daily News on June 13, 1995, about a concert and meal at a senior housing center in Rockland, Maine:
“Methodist Conference Home at 39 Summer St. invites local senior citizens to an informal piano concert at 10:30 a.m. Thursday, June 15, in the dining room. Participants are invited to join the midday meal which is served at 11 a.m. The menu will be Swedish meatballs, rice, Normandy vegetables and fruit whip.”
In 1996, the US Department of Agriculture published a list of popular frozen vegetable blends, including “Normandy blend: Broccoli spears, crinkle cut carrots, cauliflower florets.” Other mixes listed were California blend, Italian blend (also known as five blend), Midwest blend, and Oriental blend. (From Choice Plus: A Reference Guide for Foods and Ingredients, published by the department’s Food and Consumer Service.)
The Normandy blend seems to be especially popular at senior centers. This is from a senior center menu in New Orleans: “Thursday Sliced Roasted Turkey/Poultry Gravy, whipped sweet potatoes, Normandy blend vegetables, white dinner roll, chocolate pudding” (Times-Picayune, Sept. 2, 2010).
The first example we’ve seen for the term used by a specific frozen-food brand showed up a couple of months later in a recipe for vegetable soup: “8 c frozen mixed vegetables (i used birds eye normandy blend).” From a Nov. 7, 2010, post on Just a Pinch Recipes, an online recipe site and social network.
Conagra Brands, the owner of Birds Eye, hasn’t responded to our request for information about the naming of Birds Eye’s Normandy Blend, a mix of broccoli, cauliflower, carrots, zucchini, and squash. Other frozen food brands include variations on that blend. Costco’s Kirkland Signature Normandy-Style Vegetable Blend, for example, contains broccoli, cauliflower, and carrots.
We assumed at first that that the blend may have been named “Normandy” because the French region was a notable producer of the ingredients. However, we later found that Normandy is a significant grower of only two of those vegetables—carrots and cauliflower. As for cuisine, Normandy is primarily known for its seafood, cheeses, and apples (used to make Calvados and cider).
As we’ve said above, we imagine that “Normandy” here is merely a marketing device intended to give the blend a linguistic rather than a gustatory flavor of France.