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Ethos, logos, pathos

Q: A friend and I were recently discussing “ethos,” “logos,” and “pathos.” Having studied classical Greek, I asserted they should be pronounced as the ancients did: eth-ahs, lah-gahs, and pa-thahs. My friend said English has adopted the words so the commonly used pronunciations of eth-ohs, loh-gohs, and pay-thohs are now acceptable. Any help?

A: As you know, ἦθος (“ethos”), λόγος (“logos”), and πάθος (“pathos”) are in Aristotle’s ῥητορική (Rhetoric), a treatise on the art of persuasion. In the work, he uses “ethos” (character), “logos” (reason), and “pathos” (emotion) in describing the ways a speaker can appeal to an audience. (The classical Greek terms have several other meanings, which we’ll discuss later.)

When English adopted the terms in the 16th and 17th centuries, they began taking on new senses. Here are the usual English meanings now: “ethos,” the spirit of a person, community, culture, or era; “logos,” reason, the word of God, or Jesus in the Trinity; “pathos,” pity or sympathy as well as a quality or experience that evokes them.

So how, you ask, should an English speaker pronounce these Anglicized words?

In referring to the Rhetoric and other ancient texts, we’d use reconstructed classical Greek pronunciations (EH-thahs, LAH-gahs, PAH-thahs), though there’s some doubt as to how Aristotle and others actually pronounced the terms. But in their modern English senses, we’d use standard English pronunciations for “ethos,” “logos,” and “pathos.”

As it turns out, the 10 online standard dictionaries we regularly consult list a variety of acceptable English pronunciations that include the reconstructed ones:

  • EE-thohs, EE-thahs, EH-thohs, or EH-thahs;
  • LOH-gohs, LOH-gahs, or LAH-gahs;
  • PAY-thohs, PAY-thahs, PAY-thaws, PAH-thohs, or PAH-thahs.

(Our preferences would be EE-thohs, LOH-gohs, and PAY-thohs for the modern senses, though these aren’t terms we use every day in conversation.)

When English adopts a word from another language, the spelling, pronunciation, meaning, number, or function of the loanword often changes—if not at once, then over the years. This shouldn’t be surprising, since English itself changes over time. The Old English spoken by the Anglo-Saxons is barely recognizable now to speakers of modern English.

Similarly, the Attic dialect used by Aeschylus (circa 525-455 BC) differed from the Attic of Aristotle (384-322 BC), the Doric dialect of Pindar (c. 518-438 BC), the Aeolic of Sappho (c. 630-570 BC), and the Ionic of the eighth-century BC Homeric epics, the Iliad and the Odyssey.

You were probably taught a reconstructed generic Attic pronunciation of the fifth century BC. The reconstruction originated with Erasmus in the early 16th century and was updated by historical linguists in the 19th and 20th centuries. The linguists considered such things as the meter in poetry, the way animal sounds were written, the spelling of Greek loanwords in Latin, usage in medieval and modern Greek, and the prehistoric Indo-European roots of the language.

But Attic, the dialect of classical Greek spoken in the Athens area, wasn’t generic—it was alive and evolving. And to use a fifth-century BC Attic reconstruction for all classical Greek spoken from the eighth to the fourth centuries BC is like using a generic Boston pronunciation of the 19th century for the English spoken in Alabama, New York, Ohio, and Maine from the 18th to the 21st centuries.

As for the etymology, English borrowed “ethos” from the classical Latin ēthos, which borrowed it in turn from ancient Greek ἦθος, according to the Oxford English Dictionary. In Latin, the word meant character or the depiction of character. In Greek, it meant custom, usage, disposition, character, or the delineation of character in rhetoric.

When “ethos” first showed up in English in the late 17th century, the OED says, it referred to “character or characterization as revealed in action or its representation.” The first Oxford example is from Theatrum Poetarum (1675), by the English writer Edward Phillips:

“As for the Ethos … I shall only leave it to consideration whether the use of the Chorus … would not … advance then diminish the present.” Some scholars believe that the poet John Milton, an uncle who educated Phillips, contributed to the work, which is a list of major poets with critical commentary.

In the mid-19th century, according to the OED, “ethos” came to mean “the characteristic spirit of a people, community, culture, or era as manifested in its attitudes and aspirations; the prevailing character of an institution or system.”

The first citation is from Confessions of an Apostate, an 1842 novel by Anne Flinders: “ ‘A sentiment as true as it is beautiful,’ I replied, ‘like the “austere beauty of the Catholic Ethos,” which we now see in perfection.’ ”

English adopted “logos” in the late 16th century from λόγος in classical Greek,  where it meant word, speech, discourse, or reason. The OED’s first English citation uses it as “a title of the Second Person of the Trinity,” or Jesus:

“We cal him Logos, which some translate Word or Speech, and othersome Reason” (from A Woorke Concerning the Trewnesse of the Christian Religion, a 1587 translation by Philip Sidney and Arthur Golding of a work by the French Protestant writer Philippe de Mornay).

The OED says modern writers use the term “untranslated in historical expositions of ancient philosophical speculation, and in discussions of the doctrine of the Trinity in its philosophical aspects.”

English got “pathos” in the late 16th century from the Greek πάθος, which meant suffering, feeling, emotion, passion, or an emotional style or treatment. In English, it first meant “an expression or utterance that evokes sadness or sympathy,” a usage that Oxford describes as rare today.

The dictionary’s earliest English example is from The Shepheardes Calender (1579), the first major poetical work by the Elizabethan writer Edmund Spenser: “And with, A very Poeticall pathos.” (The original 1579 poem uses παθός, but a 1591 version published during Spenser’s lifetime uses “pathos.”)

In the mid-17th century, according to the OED, the term took on the modern sense of “a quality which evokes pity, sadness, or tenderness; the power of exciting pity; affecting character or influence.” The first citation is from “Of Dramatic Poesie,” a 1668 essay by John Dryden: “There is a certain gayety in their Comedies, and Pathos in their more serious Playes.”

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